DESIGN TIPS

PLANNING

Define the following parameters for your project:

• Purpose
• Audience
• Visual characteristics (eg. classic, grunge, or folksy)
• Distribution and end use (eg. mailing)
• Collateral usage (eg. additional publications with the same look)
• Timelines and delivery dates
• Production resources (eg. printers, mailing services, etc.)

Resources that may help you in the planning stages...

Next: CREATIVE WORK FLOW...